If matched betting works, why do sportsbooks keep offering promos?
Because most people do not use them properly.
The books know the maths
Sportsbooks are not stupid.
They know some people will hedge offers and extract value.
But they also know most people will not.
Most people will bet the free bet, win or lose, then keep betting.
That is what the books are paying for.
Promos are customer acquisition
A sportsbook promo is not charity.
It is marketing.
The book is spending money to get a customer.
Matched bettors are not the target customer.
Casual losing bettors are.
The key takeaway
The books keep running promos because the promos work on most people.
Your job is to be the exception.
Next up: What if I make a mistake?
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